“The year 2022 was favorable to the poultry sector as a whole. In India, the poultry industry produces and consumes 600 billion eggs and 6 million tonnes of chicken meat every year.

We have noticed that the consumption pattern of consumers has slowly shifted from food security to nutritional security with an increased awareness towards protein consumption. This year, chicken continued to remain the preferred choice of meat amongst the consumers despite having the same protein value as fish and mutton, resulting in an overall boost in the Agro food industry.

The increase in Per Capita income has been a major influence in increased meat purchase across regions. More hotels, restaurants, and cafes (HORECA) have developed leading to the heightened demand for meat products. With these factors playing a key role, the sector has witnessed poultry companies operating at near-full capacity in 2022.

Post the pandemic, we have also seen a steadfast acceptance and preference towards processed meat opening up more avenues for growth in this sector. Safety and Hygiene play a key role and the consumer's global exposure has influenced the consumption of processed meat.

All in all, we anticipate considerable breakthroughs in the poultry industry, as well as increased consumption and adaptability of processed meat in India by 2023.”