With the increasing global population and rising demand for poultry meat across various sectors of fast-food restaurants, poultry producers across the world are ramping up their production to meet consumer demands. According to a report by the EU Agricultural And Rural Development, the consumption of poultry meat is estimated to reach 12,443.0 metric tons by 2030 because poultry is considered a cheap, healthy, and sustainable product option by consumers. Therefore, the increased production demand for healthy and nutritious poultry meat is anticipated to propel market growth.
Eggs are considered a low-carbohydrate, low-calorie, and low-cost source of protein. They are extremely nutritious and provide a complete set of proteins required by humans and have a rich supply of key vitamins and minerals. With increasing health consciences among consumers, the demand for eggs is increasing. Moreover, with the pandemic outbreak, the consumers are being prescribed to consume eggs and more meat in order to increase their immunity. Thus, animal protein will play a significant role in increasing the demand for meat and eggs which will play a major role in increasing poultry feed in the future.
Poultry is considered as one of the most economical sources of protein, owing to which poultry products such as egg and meat are consistently witnessing growth in demand. Furthermore, the rising incomes of the consumers and increasing Urbanization in Asia - Pacific region are leading to increased demand for poultry products, which in turn, is leading to the growth of the market studied.
The Chinese poultry industry benefits from government incentives to support recovery and restocking. The increasing growth of the poultry industry is subsequently leading to the growth of the market studied in the country. Poultry feed manufacturers in India have been focusing on enriching feeds with prebiotic and probiotic supplements, to enhance the productivity and quality of poultry products. This would essentially create an opportunity for feed manufacturers also.
