The International Egg Commission (IEC) has launched the Vision 365 Egg Innovation Award to recognise organisations who push the boundaries to create innovative food products that add value to eggs.

Entries for the new international award are now open to any food product where the main focus is natural hen eggs, and the introduction of new ideas or alternative interpretation of an original product is demonstrated. 

Launching the award during the IEC Business Conference in Barcelona, Vision 365 Chairman, Suresh Chitturi, said: “We have a fantastic product which is both nutritious and sustainable to produce, and Vision 365 was established to increase egg consumption globally. One way we can do this is through the development of innovative products which encourage consumers to eat eggs at alternative meal occasions.

“I am delighted that the IEC is launching this brand-new award to recognise innovative food products which add value to eggs and support increased egg consumption. This is a fantastic opportunity to raise the profile of your business and promote your product. I look forward to showcasing products which are leading changes within our industry".

The award will be presented during this year’s IEC Global Leadership Conference in Lake Louise on 24-28 September. To enter, the IEC are asking organisations to share a link to their product website for the judge’s consideration, by Friday 11 August.